2025 live4It Community Annual Spark – Live the 70, Defy the 30

Live the 70 — Defy the 30
Your genetics are a chapter — not the whole story. They may be the breadcrumbs of where you’ve been, but they don’t have to dictate where you’re going.
​
Live4It is built on one simple truth:
Your life is not ruled by your genes. It’s shaped by your choices.

Science shows that while genetics influence about 30% of long-term health outcomes, the other 70% is driven by how you live — your habits, your environment, and the way you show up each day.

Live4It mindset

This is the Live4It mindset:
Live the 70
Lean into the lifestyle factors you can shape:
stress less, move more, sleep more, cultivate relationships, grow community, improve nutrition, get sunlight, and pursue meaning in your daily life.
Defy the 30
​Acknowledge your genetic predispositions — but refuse to be defined by them.
With the right information and simple, incremental changes, you can build a lifestyle that shifts the trajectory of your future.


t’s not about perfection.
It’s about understanding, hope, and momentum.

Your Lifestyle Is Your Superpower
Your strength is the result of your habits, your environment, and your mindset.

When you “Live the 70,” you activate the levers that influence:

  • Longevity
  • Health
  • Mood
  • Resilience
  • Weight
  • Energy

Your genes may tell a story about your past —
but your lifestyle writes the story of your future.

Defy Doesn’t Deny. Defy Reframes.

“Defy the 30” doesn’t mean ignoring genetics.
It means shifting your mindset — refusing to see your future as a foregone conclusion and elevating today’s choices for their long-term impact.

Family history of heart disease?
→ You support your heart through movement, nutrition, and stress mastery.
Genetics leaning toward insulin resistance?
→ You build daily rhythms that stabilize blood sugar and strengthen metabolic health.
Patterns that run in the family?
→ You see them clearly — and rewrite them through simple, sustainable lifestyle upgrades.
Defy means redesigning your path with intention.

Live4It Language: What It Sounds LikeHere’s how the Live4It voice promotes “Live the 70 — Defy the 30”:

  • “Your future isn’t predetermined. It’s practiced — in everyday choices.”
  • “You’re not stuck with the breadcrumbs of your past — you’re blazing a new trail.”
  • “Your genes may whisper doubt, but your actions amplify what’s possible.”
  • “The 30 offers information. The 70 offers a chance for transformation.”
  • “Awareness is a tool. Action is your superpower.”

The tone is always hopeful — inspiring positive change through possibility, not pressure.

Your Path Forward

Pursue the 70% you can shape.
Every choice is a step toward the future you want.

Respect the 30%, but refuse to be defined by it.
Your genes inform you — they do not rule you.

Live4It helps you turn mindset into lifestyle.
With practical pathways, simple habits, supportive environments, and daily routines that make healthy living feel like a natural part of your identity.

You decide what matters.
You choose the next step — even the smallest step is still forward.

Don’t deny your genetics, defy them!
Live for something more.
Live-4-It.