2019 Live4It Kickoff

In early 2019, a coalition of health care entities, local employers, and community organizations came together to launch a fresh approach to health and wellness—one designed to improve health and lifespan by connecting both hearts and minds: Live⁴It!

Today, Live⁴It encourages you to discover what matters most to you—your personal “It”—and equips you with the tools, guidance, and resources to achieve your health and wellness goals. The mission is simple: to help you live a longer, healthier, and happier life.

At its core, Live⁴It promotes four key concepts, represented in the word L-I-V-E:

• Lifestyle & Environment
• Invest in One Another
• Value Preventive Health
• Eat, Drink & Be Merry

Live⁴It is more than a program—it’s a community-wide movement. By uniting individuals, employers, health care providers, and civic organizations under one message—How to Live⁴It!—the initiative seeks to cut through the noise, inspire positive change, and improve not only individual lives but also the overall lifespan of our community.