About Live4It Community
Live4It Community is a stand-alone 501 (c)(3) nonprofit rooted in Northwest Georgia, created to share an evidence-informed, community-guided approach to health and wellness.
Our Mission
To expand the impact of Live4It by bringing together employers, health care providers, schools, and civic organizations to build a shared culture of wellness — one that unites individual “whys” (their ‘its’) around a common goal: creating a healthier foundation for future generations. We use a shared language that makes healthy living understandable, approachable, and personal — helping individuals and communities turn everyday choices into meaningful progress. By meeting people where they are, we support lasting habits at their own pace — because every step toward better is still a step forward.
Our Vision
To unite communities around a shared purpose — where every person is guided by their own “It,” and their journey contributes to something greater. Together, we shape a way of living that strengthens achievable health, habits, and hope for generations to come.
What We Do
- Annual Theme & Toolkits — Launched at the Bill Gregory Health Care Classic and reinforced through plug-and-play toolkits, pop-ups, and storytelling.
- Community Events & Campaigns — Low-lift, high-participation activities that make wellness visible and fun.
- Partner Engagement — Co-branded resources, train-the-trainer sessions, and a Partner Portal to keep actions alligned and easy.
- Stories & Media — Local videos and spotlights (e.g., The Spark Behind the Journey, Real Journeys. Real Impact.).
Our Story
Live4It began in 2019 as a collaborative effort led by HealthOne Alliance and Alliant Health Plans (not-for-profit), in partnership with Vitruvian Health (formerly Hamilton Health Care System) and PHS in Dalton, Georgia.
United by a shared commitment to create meaningful change and lasting impact, these organizations launched Live4It to make wellness more personal, hopeful, and achievable for everyone.
As momentum grew, so did the commitment to bring hope and support to people from all walks of life — and to organizations with distinct missions and visions of their own. This shared purpose inspired the creation of multiple, complementary paths — each designed to empower individuals, organizations, and communities to live their “It.” Together, they form a shared health and wellness language that is understandable, practical, and doable, while allowing the flexibility and independence to sustain one’s own programs, goals, and approaches.
To make this possible, the founders built an ecosystem of websites and offerings that enable participants to engage with Live4It in ways that fit their unique models, structures, and purposes. At the heart of it all is a simple belief: people should live longer, healthier, and happier lives — not for our reasons, but for their reasons. Because your “It” matters.
Together, even with our different whys, we share a common what: we can live better, together. By living for what truly matters to each of us, we create healthier places to live, work, and play — for everyone.
How We Fit Within The Live4It Ecosystem
The gateway site – Live4It.com
Think of it as the front door to the Live4It movement. From here, you can explore how individuals, communities, and organizations are bringing Live4It to life — and find your own path to do the same.
The personal hub – Live4ItJourney.com
An open-access site built for everyone — wherever they live, work, or receive care. Live4It Journey introduces the “It” philosophy and provides four wellness Keys, each with Pathways and simple daily Habits (“little its”) that help users live with greater intention.
The community hub – Live4ItCommunity.org
A stand-alone nonprofit serving Northwest Georgia, Live4It Community fosters grassroots wellness through events, campaigns, and partnerships that build a culture of health from the ground up.
It’s a living example of what happens when an entire region comes together to put Live4It into action — through toolkits, outreach, and shared experiences that connect people where they live.
The connector – Live4It + You
Any school, employer, faith community, or civic group can bring the Live4It language and tools into their own setting. By adapting the model locally, they give their people a shared way to focus on what matters most — and take small steps together.
Today, Live4It.com serves as the central gateway—connecting individuals and organizations to both initiatives, as well as to wellness tools, and app/portal, branded merchandise, and engaging presentations.
But Live4It is more than just a program—it’s a movement. One that helps people identify what truly matters to them (their “It”) and supports them in taking small, sustainable actions (their “little its”) toward longer, healthier, more fulfilling lives.
Live4It is the umbrella—the shared identity, movement, and philosophy behind everything we do.
From Live4It.com, you can explore your Personal Journey, get involved in Community-wide wellness, or deepen your engagement through Live4It Offerings. Every path is Connection with something larger than yourself.
Your contribution matters. Your participation becomes part of the movement’s growth. Whether you choose to Share the Journey, Sponsor Community initiatives, or Pay for Offerings, your support fuels real change—and helps transform lives, beginning with your own.